Founded in early 2011, POTABELLA made its debut on iloveshoesbagsboys.com.

Conjured by 2 best friends over tea, POTABELLA is the namesake of creative, designer inspired pieces; One of the highlights being its Backless Bow Satin Dress, which brought much hype and attention, when spotted at Singapore’s popular clubs.
In November 2011, POTABELLA launched its official online boutique to offer:

1. A wide selection of the most desirable, coveted clothing, designer inspired pieces and accessories.

2. Our exclusive and sophisticated collection: Pristine by POTABELLA

3. Updates on the latest trends and influences of fashion which you'd love to hear about and be inspired from all over the globe!

    Follow our blog on mypotabellaloves.tumblr.com.

We pride ourselves in our selected range of dresses, tops, bottoms, bags, accessories and more; all catered to satisfy your runway cravings.

All of our clothing is carefully handpicked for its style, practicality, and quality! Each item usually comes in limited quantity. Dare to be unique and personified on the streets!

At POTABELLA we believe that fashion should be fun!  Define your personal style with us today!

BRENDA CHOW, realising her passion lay in fields other than the corporate industry, chose to pursue her dream in fashion. Initially not believing that fashion was a practical career, she was inspired to have a change of heart upon hearing these words: “Do you know WHY men suffer from mid-life crisis? It’s because they have dreams they didn’t fulfil.”

Since that spark, BRENDA has been combing the racks, pressing the pleats, and snapping the shutter for POTABELLA.

In her free time she enjoys a refreshing glass of sangria with her friends, travelling, shopping (taking occupational hazard as an excuse!), hitting the clubs and watching Gossip Girl & Family Guy.

Driven without boundaries, BRENDA continues to place her footprint and build her momentum, towards the fashion moguls, today.